Art is life, and photography is the art of capturing art as it is in still-life format. You can consider it as capturing life in the same form and shape in which it appears. Beautiful, isn’t it? But, it doesn’t end there. Photography allows you to modify life the way you feel it ought to be. You can imbue a scene with sorrow and pain and others with joy and laughter. A good photographer can expressly define, modify, and present events such that they rouse an intended emotion in the viewer’s mind.
If you are interested in photography and invest in it as a career choice, you must create a portfolio for yourself. A portfolio is like a photobook that helps you to attract interested clients to your artistry or business. Therefore, you must make your portfolio compelling as well as professional. So, how do you create one? You should;
First, consider your goals
Why do you need a portfolio? What kind of art do you want to invest in? What type of clientele are you hoping to attract? Are you trying to land a job or submit it to an agency? All these questions will help you to know the type of portfolio you need to build. It is best to research and see the requirements your portfolio needs to meet regarding the goal you have in mind.
Tailor your art to your audience
Whatever your portfolio will include should depend on the intended audience. The images should show what you can do and what your audience wants to see. For example, a client interested in photographs of interior designs should not need to see nature photographs.
Plan the format
What strategy will you use to pitch your works to your clients? You must have a definite method of advertising your work. You can create a website about photography that highlights your photography style. You may also print out the pictures and create a pdf file to an email to your clients. Read reviews about photo printing companies before you commit to any printing company.
Learn and study others
Choosing the style of your photos can be challenging. If you are not careful, you could end up abandoning your website. The best way to deal with this problem is to check out how others have done theirs. How many images do they have? What format have they employed in presenting their works—a series of work or a collection of images? Checking them out can be the stepping stone to building your successful portfolio.
Present only your top photos
Only your top photos are to be included in your portfolio, so make sure to edit and find these. It might take a lot of hours as there are many things for which to look. Remember, concentration is critical. Studying other artists’ works can help you figure out what is best to keep in your portfolio. It could also help you in carving out your niche among other prominent photographers.
Create a relevant base for your work
A relevant base means that you separate your files by colour, rating, et cetera so that you can select your images more effectively. If you have many photos, you can choose those that you will show to a specific audience. This implies that you should have so many portfolios to give at a moment’s notice.
Narrow down your selection
Your portfolio should not have so many pictures—at the very list, it should have about 50 shots. You want a portfolio with various photos shot from varying angles, with different colour shades. Go over the pictures extensively and pick the 50 best for your portfolio.
Ask for feedback, and get a professional opinion. Doing so will help you in creating the perfect portfolio for your work. You may patronise Colorland for a photobook if you need your memories in print.