Category: Fine Art

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A Name That’s Transforming Watercolor: How Ekaterina Zaznova Is Setting New Standards in Global Art

9 months ago
Velicia Sunshine

In 2025, while browsing the catalog of the Affordable Art Fair in New York, I first came across the name Ekaterina Zaznova. I closed the catalog and thought: I need to know who she is. Now, several months later, I realize I had stumbled upon one of the most compelling examples of artistic leadership of our time.

The name Ekaterina Zaznova has already become synonymous with a creative shift in watercolor painting. Not a “new wave,” not a “rising star” — but a shift. A vector. A point of growth. She doesn’t follow tradition — she redefines it. And she does it with such precision that even the most orthodox critics agree: with her arrival, watercolor now stands on equal footing with oil, acrylic, and graphic mediums.

Method Against Inertia

What makes Zaznova unique? Above all — systematization in watercolor’s inherent chaos. The way she handles this complex medium — pigment, water, air, paper — resembles engineering. But instead of numbers, it’s about emotions.

Her groundbreaking method, “Watercolor and Alcohol”, sits on the edge of artistic and chemical experimentation. Zaznova introduced a new technique in which alcohol of different concentrations (30%, 50%, 99%) interacts with watercolor pigments to create unpredictable, profound, and entirely original visual effects.

“When I first saw how pigment breathed in the alcohol environment, I realized — this wasn’t just a trick. I had discovered a new language,” she says.

This language has already been embraced by the international art world: the method is copyrighted in the U.S. and is used on online learning platforms. Ekaterina’s course has laid the foundation for a new generation of watercolorists who are no longer afraid of the medium, but use it as a space for philosophy as well as form.

Leadership as Function, Not Title

There’s no need to argue with Zaznova — the numbers speak for her. Over 10,000 active participants in her global projects, 180,000+ monthly reach, partnerships with Fabriano, Winsor & Newton, Art Creation, publications in professional art magazines, and memberships in AWS, NWS, TWSA, and international juries.

But more importantly — she doesn’t shout, she builds.

Her initiatives, Pro Akvarel and About Watercolour, are not simply artist collectives. They are platforms for artistic development, with their own methodologies, curatorial modules, educational content, and global relevance.

As an art critic, I rarely encounter artists who not only manage their style, but their entire ecosystem. Ekaterina does exactly that. She creates and maintains a sustainable creative environment that thrives independently of trends, market pressure, or hype. That means — it’s alive.

Content Over Style: Intellectual Innovation

Make no mistake: Zaznova is not about shock value or avant-garde formalism. Her experiment is both intellectual and … Read more

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Art That Inspires: An Interview with Elena Stepkina

1 year ago
Velicia Sunshine

In a world where most artists focus on private commissions and modest sales, there are those who transcend these norms. Elena Stepkina is one of them. She not only creates vibrant paintings but also redefines the role of art in modern society, elevating it to a new level. In this interview, we spoke with Elena about her journey, achievements, and perspective on art.

interview

— Elena, can you tell us how you began your journey in art?

Art has always been a part of my life. Even as a child, I felt that I could express what words couldn’t through a brush. I received a higher education in fine arts, which gave me not only professionalism but also the ability to think far beyond conventional boundaries.

— Many artists remain within the realm of private creativity. Why was it important for you to participate in exhibitions and competitions?

Exhibitions and competitions are opportunities not only to make a name for yourself but also to prove your professionalism at the highest level. It’s recognition documented by professionals. Initially, it was all about overcoming “impostor syndrome.” I wanted to feel more confident as an artist and have official proof of my skills. It’s a challenging but fascinating path. After every exhibition or competition victory, I felt myself reaching new heights. I eventually achieved milestones like my solo exhibition at the Tretyakov Gallery, which significantly changed my standing in the art world.

— What’s the secret to success in such projects?

First, it’s about hard work and constant development—taking one step at a time. Success doesn’t come from dreaming of “waking up famous” one day but from relentlessly working toward your goal every day. It’s not always smooth, but those who persevere ultimately succeed. Second, consistency and planning are essential. I didn’t make chaotic moves; I always had a plan—and a backup plan. I set a final goal, broke it down into small, manageable steps, and executed them daily. That’s my secret to success. For example, to secure publications in over 80 countries, I sent more than 300 emails. Initially, nothing worked, but after revising my text a few times, I began receiving invitations from publishers. Presentation matters greatly.

— You mentioned belonging to top-tier art unions. How difficult is it to join such organizations?

It’s extremely difficult. It requires serious achievements and international recognition. For instance, joining the Eurasian Art Union or the International Union of Teacher-Artists isn’t possible simply by paying a fee. It’s the result of years of hard work and numerous victories in prestigious competitions.

— You’re also actively involved with the media. How does this help your career?

Media play a crucial role in promoting an artist. For example, … Read more

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How to Improve Your Artistic Skills

1 year ago
Velicia Sunshine

Artistic expression is a fundamental aspect of human culture and personal identity. Whether you’re a child exploring the world through colors and shapes or an adult looking to refine your technique, there are numerous ways to enhance your artistic skills. This article will explore practical strategies to help you become a better artist, including the importance of participating in art contests, a practice beneficial for individuals of all ages.

Practice Regularly

The old adage “practice makes perfect” holds particularly true for art. Regular practice helps in honing your skills, understanding your medium, and developing your unique style. Set aside dedicated time each day or week to draw, paint, or sculpt. Consistency is key to making significant progress.

Sketch Daily

One effective way to practice is by keeping a sketchbook and drawing daily. Sketching allows you to experiment with different techniques, compositions, and subjects without the pressure of creating a finished piece. This daily habit helps build muscle memory and improves your ability to capture what you see quickly and accurately.

Experiment with Mediums

Don’t restrict yourself to just one medium. Experimenting with various materials like charcoal, watercolor, acrylics, or digital tools can provide new perspectives and skills. Each medium has its unique properties and challenges, broadening your artistic repertoire and enhancing your overall creativity.

Learn from Others

Learning from other artists can provide invaluable insights and inspiration. This can be achieved through various means:

Take Art Classes

Enrolling in art classes, whether in-person or online, can significantly improve your skills. These classes often provide structured lessons on techniques, art history, and critical analysis, which can deepen your understanding and appreciation of art.

Study Artworks

Spend time studying both classical and contemporary artworks. Analyze what makes them successful, focusing on aspects like composition, color, texture, and technique. Visiting galleries, museums, or browsing art books and online portfolios can be both educational and inspiring.

Seek Feedback

Constructive criticism is crucial for growth. Share your work with others and be open to feedback. Join art communities, either locally or online, where you can post your work and receive advice from more experienced artists. Learning to accept and use feedback effectively can help you identify areas for improvement.

Participate in Art Contests

One of the most effective ways to challenge yourself and improve your skills is by participating in art contests. These competitions are beneficial for both children and adults and offer several advantages:

Motivation and Focus

Art contests provide a clear goal and deadline, which can be highly motivating. Working towards a specific objective helps you focus your efforts and push your boundaries. The excitement of competition can inspire you to try new techniques and improve your current skills.

Exposure and Recognition

… Read more
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From Tretyakov Gallery to Manhattan: An Artist Whose Paintings Conquer the World

2 years ago
Velicia Sunshine

The story of Elena Stepkina is a modern odyssey, a journey that begins in a small town with nine-month-long winters and culminates in the heights of international art recognition. With her talent, resilience, and innovative vision, Elena has forged a path from a personal exhibition at the iconic Tretyakov Gallery in Moscow to acclaim in Manhattan, the beating heart of the global art world.

Tretyakov Gallery: A Temple of Russian Art

The Tretyakov Gallery is more than a museum—it is a cultural treasure that stands as a beacon of Russian artistic heritage. Founded in 1856 by Pavel Tretyakov, the gallery has grown into one of the most prestigious art institutions in the world, housing masterpieces by greats like Ilya Repin, Ivan Shishkin, and Wassily Kandinsky. It is a place where the history and soul of Russian art come to life.

To exhibit at the Tretyakov Gallery is to become a part of that legacy, to be counted among the artists who have shaped not just Russian but global art history. This honor is reserved for the most exceptional talents, and Elena Stepkina’s personal exhibition there was a crowning achievement. For an artist, it is comparable to an Olympic gold medal—a symbol of excellence, dedication, and the highest level of mastery.

Elena’s invitation to exhibit at the Tretyakov Gallery was not a matter of chance. It came as a result of her numerous accomplishments: victories in international art competitions, membership in elite organizations such as the Eurasian Art Union and the International Union of Teachers-Artists, and her active role as a juror in influential art projects like Art Ptica and Sunlight. Her ability to mentor emerging artists, organize events, and contribute to the art world through publishing and public appearances further cemented her reputation as a leading figure in contemporary art.Tretyakov-Gallery

Manhattan: The Mecca of Modern Art

After achieving monumental success in Russia, Elena set her sights on new horizons and moved to the United States in 2023. Within just six months, she organized a solo exhibition in Manhattan—a feat that few artists, even those with established careers, can claim.

The exhibition, titled Shifting Horizons, ran from June 30 to July 7, 2023, and was an artistic triumph. Held in the bustling heart of Manhattan, the event showcased Elena’s unique ability to blend emotional depth with visual storytelling. Works such as Golden Emanations, Caramel Delight, and Sea Serenity captivated audiences with their vibrancy and evocative power. Each painting told a story, immersing viewers in a world of beauty, thought, and emotion.

Manhattan is home to some of the most celebrated art institutions in the world, including the Museum of Modern Art (MoMA) and the Metropolitan Museum of Art. It is a … Read more

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10,000 Artists Worldwide: How One Project United a Global Community. Interview with Ekaterina Zaznova

2 years ago
Velicia Sunshine

When we think of people capable of uniting others—truly, meaningfully, and spiritually—we rarely think of artists. We’re more likely to imagine politicians, activists, or startup founders. But today’s story is about an exception. Ekaterina Zaznova is an artist who has turned her personal journey into a large-scale international movement.

A watercolorist, researcher, and founder of the projects Pro Akvarel and About Watercolour, she has become a true leader of a new generation of artists. Not just because of her paintings, her technique, or her name on the art scene, but because she created a space of power—an online platform where more than 10,000 artists feel part of a unified world.

I spoke with Ekaterina about how these projects were born, what lies behind the numbers, and why communities are as necessary today as galleries.

— Ekaterina, let’s start with the biggest point. 10,000 artists—that sounds almost unbelievable. Did you plan for such a scale from the beginning?
Not at all. It all started very simply—with a desire not to be alone. I had just returned to art after a long break, and around me were many artists who felt isolated. Each was living in their own bubble, yet we all had similar questions, fears, ideas. I thought—why not bring everyone together?

— Is that how Pro Akvarel began?
Yes. That was the first step. I started with small online marathons—one per month. I’d come up with a topic, make a post, invite people. And very quickly it became clear: people didn’t just want a marathon, they needed a space where they could feel supported, grow, and be seen. The project started growing like a living ecosystem.

— What’s the difference between Pro Akvarel and About Watercolour?
Pro Akvarel was originally a Russian-language project—it united artists from Russia and the CIS. About Watercolour is an international format. It includes artists from the U.S., Europe, and Asia. It’s a kind of bridge between schools, traditions, and techniques.

One project is about roots, the other about wings. Together they function as a single organism.

— Why do you think your projects resonated so deeply with people? What’s special about them?
They’re not about competition. Not about the “best result.” They’re about sincerity, freedom, and the feeling that you’re not alone. It’s a place where you can share your work without fear of being judged. Where you’ll be seen, supported, and inspired.

Plus, we put a huge emphasis on education and growth. We host free masterclasses, offer feedback on artworks, invite expert guests. All of this happens in a warm, supportive community—no snobbery, no pretentiousness.

— What formats do you use? Is everything online?
For now, yes. Online gave us freedom: artists from … Read more