BE ART: A Gallery That Redefines the Art World in the Heart of Manhattan

New York is the center of the world, and Manhattan is its beating heart. It’s here that Elena Stepkina, a renowned artist and visionary, created a unique space where art becomes more accessible to everyone. BE ART Gallery is not just a gallery; it is the embodiment of a new philosophy for engaging with art.

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How It All Began

The idea of opening a gallery came to Elena naturally. Having participated in numerous exhibitions worldwide, she deeply understood the challenges artists face. “I know this industry inside and out,” Elena explains. “I wanted to create a space with a fundamentally different approach, where artists feel valued, and visitors can connect with art without barriers.”

This ambition became the foundation of BE ART Gallery. One of its standout innovations is the inclusion of QR codes on artwork labels. By scanning them, visitors gain direct access to the artist’s profile, allowing them to view additional works, learn the artist’s story, and even contact them directly. “It’s a step into a new era where art and technology go hand in hand”, Elena says.

BE ART: Philosophy and Mission

The gallery’s name, BE ART, reflects Elena’s core belief: art is everywhere, and it exists within each of us if we only learn to see it. “This name has been with me for over 10 years,” she says. “My projects always help people discover the art within themselves and share it with the world.”

The gallery’s mission is to “Bring art closer to the people.” Here, art is presented not as something distant and inaccessible but as a language everyone can understand.

A Coveted Location

BE ART Gallery is located in the heart of Manhattan, on West 41st Street, just two minutes from Times Square. “We saw the space in late December and immediately knew it was the one,” Elena recalls. “We invested all our savings into this project, going all in because we believed that art deserved a place at the center of the world.”

Two months later, the gallery’s first exhibition was held. Since then, seven international exhibitions and two competitions have taken place in the space.

Innovations That Inspire

One of the gallery’s most ambitious projects is the publication of the book Be Art World, now available in 49 countries. It features nearly 200 artists selected by Elena and her team. “This book is about people. Art isn’t just something abstract in museums; it’s living stories, emotions, and inspiration. We wanted to convey that to the world,” she explains.

A Space for Every Form of Art

The gallery hosts exhibitions for painters, photographers, and digital artists. “We showcase everything that can be hung on a wall,” Elena says with a Read more

How to Improve Your Artistic Skills

Artistic expression is a fundamental aspect of human culture and personal identity. Whether you’re a child exploring the world through colors and shapes or an adult looking to refine your technique, there are numerous ways to enhance your artistic skills. This article will explore practical strategies to help you become a better artist, including the importance of participating in art contests, a practice beneficial for individuals of all ages.

Practice Regularly

The old adage “practice makes perfect” holds particularly true for art. Regular practice helps in honing your skills, understanding your medium, and developing your unique style. Set aside dedicated time each day or week to draw, paint, or sculpt. Consistency is key to making significant progress.

Sketch Daily

One effective way to practice is by keeping a sketchbook and drawing daily. Sketching allows you to experiment with different techniques, compositions, and subjects without the pressure of creating a finished piece. This daily habit helps build muscle memory and improves your ability to capture what you see quickly and accurately.

Experiment with Mediums

Don’t restrict yourself to just one medium. Experimenting with various materials like charcoal, watercolor, acrylics, or digital tools can provide new perspectives and skills. Each medium has its unique properties and challenges, broadening your artistic repertoire and enhancing your overall creativity.

Learn from Others

Learning from other artists can provide invaluable insights and inspiration. This can be achieved through various means:

Take Art Classes

Enrolling in art classes, whether in-person or online, can significantly improve your skills. These classes often provide structured lessons on techniques, art history, and critical analysis, which can deepen your understanding and appreciation of art.

Study Artworks

Spend time studying both classical and contemporary artworks. Analyze what makes them successful, focusing on aspects like composition, color, texture, and technique. Visiting galleries, museums, or browsing art books and online portfolios can be both educational and inspiring.

Seek Feedback

Constructive criticism is crucial for growth. Share your work with others and be open to feedback. Join art communities, either locally or online, where you can post your work and receive advice from more experienced artists. Learning to accept and use feedback effectively can help you identify areas for improvement.

Participate in Art Contests

One of the most effective ways to challenge yourself and improve your skills is by participating in art contests. These competitions are beneficial for both children and adults and offer several advantages:

Motivation and Focus

Art contests provide a clear goal and deadline, which can be highly motivating. Working towards a specific objective helps you focus your efforts and push your boundaries. The excitement of competition can inspire you to try new techniques and improve your current skills.

Exposure and Recognition

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Roman Zao: How professional authority is built within the tattoo community

Professional authority in the tattoo community is never instant. It cannot be purchased, accelerated, or manufactured through visibility alone. Unlike trend-driven creative industries, tattoo culture remains highly sensitive to authenticity, consistency, and responsibility. Figures who command lasting authority emerge slowly — through years of practice, peer recognition, and meaningful contribution to the profession.

Roman Zao (Roman Zakharchenko) is one of those artists whose authority did not grow around a loud name, but around professional decisions that, over time, became reference points for the industry itself.

Authority as a consequence of the path, not the goal

Within the tattoo community, authority is rarely declared openly. It reveals itself through actions: who is invited to judge, whose opinion is sought, and whose perspective is trusted when evaluating others’ work. Roman Zao’s trajectory — from practicing tattoo artist to judge at major international tattoo conventions in the United States, including Golden State Tattoo Expo, Boston Tattoo Convention, Chicago Rosemont Tattoo Arts Festival, and New York Empire State Tattoo Expo — reflects this process.

Such transitions are never accidental. In professional tattoo culture, judging is a form of collective recognition — a statement that the community trusts an artist’s visual judgment and ethical standards.

Practice proven by results

The foundation of Roman Zao’s professional authority lies in his own artistic practice. He is a multiple award recipient at international tattoo festivals, including first-place awards for healed color and black-and-grey tattoos, Best of Day: Black & Grey, and Best Painting at major industry events.

These recognitions are notable not for spectacle or trend alignment, but for compositional integrity, long-term quality, and structural clarity — criteria that the tattoo community associates with artistic maturity. In professional circles, healed work is often valued more highly than fresh tattoos, as it demonstrates consistency rather than momentary effect. Roman Zao’s awards in these categories marked some of the earliest confirmations of his professional weight.

From individual practice to expert position

Another key factor in the formation of Roman Zao’s authority is his consistent professional stance. He works exclusively with custom designs, approaching tattooing as a unique artistic object rather than a repeatable service.

Over time, this approach shaped his reputation as an artist for whom meaning, responsibility, and respect for the human body are central values. Gradually, these principles began to function not as personal preferences, but as informal standards recognized by the professional community.

Judging as responsibility

Judging at international tattoo conventions is not a privilege, but a responsibility. Judges do more than evaluate individual works — they influence which criteria the industry considers legitimate and meaningful.

As a judge, Roman Zao focuses not only on technique, but on artistic thinking, conceptual coherence, the relationship between form and … Read more

From Tretyakov Gallery to Manhattan: An Artist Whose Paintings Conquer the World

The story of Elena Stepkina is a modern odyssey, a journey that begins in a small town with nine-month-long winters and culminates in the heights of international art recognition. With her talent, resilience, and innovative vision, Elena has forged a path from a personal exhibition at the iconic Tretyakov Gallery in Moscow to acclaim in Manhattan, the beating heart of the global art world.

Tretyakov Gallery: A Temple of Russian Art

The Tretyakov Gallery is more than a museum—it is a cultural treasure that stands as a beacon of Russian artistic heritage. Founded in 1856 by Pavel Tretyakov, the gallery has grown into one of the most prestigious art institutions in the world, housing masterpieces by greats like Ilya Repin, Ivan Shishkin, and Wassily Kandinsky. It is a place where the history and soul of Russian art come to life.

To exhibit at the Tretyakov Gallery is to become a part of that legacy, to be counted among the artists who have shaped not just Russian but global art history. This honor is reserved for the most exceptional talents, and Elena Stepkina’s personal exhibition there was a crowning achievement. For an artist, it is comparable to an Olympic gold medal—a symbol of excellence, dedication, and the highest level of mastery.

Elena’s invitation to exhibit at the Tretyakov Gallery was not a matter of chance. It came as a result of her numerous accomplishments: victories in international art competitions, membership in elite organizations such as the Eurasian Art Union and the International Union of Teachers-Artists, and her active role as a juror in influential art projects like Art Ptica and Sunlight. Her ability to mentor emerging artists, organize events, and contribute to the art world through publishing and public appearances further cemented her reputation as a leading figure in contemporary art.Tretyakov-Gallery

Manhattan: The Mecca of Modern Art

After achieving monumental success in Russia, Elena set her sights on new horizons and moved to the United States in 2023. Within just six months, she organized a solo exhibition in Manhattan—a feat that few artists, even those with established careers, can claim.

The exhibition, titled Shifting Horizons, ran from June 30 to July 7, 2023, and was an artistic triumph. Held in the bustling heart of Manhattan, the event showcased Elena’s unique ability to blend emotional depth with visual storytelling. Works such as Golden Emanations, Caramel Delight, and Sea Serenity captivated audiences with their vibrancy and evocative power. Each painting told a story, immersing viewers in a world of beauty, thought, and emotion.

Manhattan is home to some of the most celebrated art institutions in the world, including the Museum of Modern Art (MoMA) and the Metropolitan Museum of Art. It is a Read more

10,000 Artists Worldwide: How One Project United a Global Community. Interview with Ekaterina Zaznova

When we think of people capable of uniting others—truly, meaningfully, and spiritually—we rarely think of artists. We’re more likely to imagine politicians, activists, or startup founders. But today’s story is about an exception. Ekaterina Zaznova is an artist who has turned her personal journey into a large-scale international movement.

A watercolorist, researcher, and founder of the projects Pro Akvarel and About Watercolour, she has become a true leader of a new generation of artists. Not just because of her paintings, her technique, or her name on the art scene, but because she created a space of power—an online platform where more than 10,000 artists feel part of a unified world.

I spoke with Ekaterina about how these projects were born, what lies behind the numbers, and why communities are as necessary today as galleries.

— Ekaterina, let’s start with the biggest point. 10,000 artists—that sounds almost unbelievable. Did you plan for such a scale from the beginning?
Not at all. It all started very simply—with a desire not to be alone. I had just returned to art after a long break, and around me were many artists who felt isolated. Each was living in their own bubble, yet we all had similar questions, fears, ideas. I thought—why not bring everyone together?

— Is that how Pro Akvarel began?
Yes. That was the first step. I started with small online marathons—one per month. I’d come up with a topic, make a post, invite people. And very quickly it became clear: people didn’t just want a marathon, they needed a space where they could feel supported, grow, and be seen. The project started growing like a living ecosystem.

— What’s the difference between Pro Akvarel and About Watercolour?
Pro Akvarel was originally a Russian-language project—it united artists from Russia and the CIS. About Watercolour is an international format. It includes artists from the U.S., Europe, and Asia. It’s a kind of bridge between schools, traditions, and techniques.

One project is about roots, the other about wings. Together they function as a single organism.

— Why do you think your projects resonated so deeply with people? What’s special about them?
They’re not about competition. Not about the “best result.” They’re about sincerity, freedom, and the feeling that you’re not alone. It’s a place where you can share your work without fear of being judged. Where you’ll be seen, supported, and inspired.

Plus, we put a huge emphasis on education and growth. We host free masterclasses, offer feedback on artworks, invite expert guests. All of this happens in a warm, supportive community—no snobbery, no pretentiousness.

— What formats do you use? Is everything online?
For now, yes. Online gave us freedom: artists from … Read more