In a world where most artists focus on private commissions and modest sales, there are those who transcend these norms. Elena Stepkina is one of them. She not only creates vibrant paintings but also redefines the role of art in modern society, elevating it to a new level. In this interview, we spoke with Elena about her journey, achievements, and perspective on art.

— Elena, can you tell us how you began your journey in art?

Art has always been a part of my life. Even as a child, I felt that I could express what words couldn’t through a brush. I received a higher education in fine arts, which gave me not only professionalism but also the ability to think far beyond conventional boundaries.

— Many artists remain within the realm of private creativity. Why was it important for you to participate in exhibitions and competitions?

Exhibitions and competitions are opportunities not only to make a name for yourself but also to prove your professionalism at the highest level. It’s recognition documented by professionals. Initially, it was all about overcoming “impostor syndrome.” I wanted to feel more confident as an artist and have official proof of my skills. It’s a challenging but fascinating path. After every exhibition or competition victory, I felt myself reaching new heights. I eventually achieved milestones like my solo exhibition at the Tretyakov Gallery, which significantly changed my standing in the art world.

— What’s the secret to success in such projects?

First, it’s about hard work and constant development—taking one step at a time. Success doesn’t come from dreaming of “waking up famous” one day but from relentlessly working toward your goal every day. It’s not always smooth, but those who persevere ultimately succeed. Second, consistency and planning are essential. I didn’t make chaotic moves; I always had a plan—and a backup plan. I set a final goal, broke it down into small, manageable steps, and executed them daily. That’s my secret to success. For example, to secure publications in over 80 countries, I sent more than 300 emails. Initially, nothing worked, but after revising my text a few times, I began receiving invitations from publishers. Presentation matters greatly.

— You mentioned belonging to top-tier art unions. How difficult is it to join such organizations?

It’s extremely difficult. It requires serious achievements and international recognition. For instance, joining the Eurasian Art Union or the International Union of Teacher-Artists isn’t possible simply by paying a fee. It’s the result of years of hard work and numerous victories in prestigious competitions.

— You’re also actively involved with the media. How does this help your career?

Media play a crucial role in promoting an artist. For example, my prime-time appearances on “78 Channel” have repeatedly attracted a wide audience. This not only strengthens my status as an artist but also allows me to share my vision of art with people who might never have thought about its significance. I see my mission as “bringing art to the people,” making it accessible and relatable, not just something confined to museums.

— Beyond exhibitions and media, you’re also engaged in scientific research. Can you elaborate on that?

This area is especially important to me. My research explores how art can be used to help people. For instance, I’ve developed art therapy techniques to address anxiety and stress. It’s a unique approach that combines creativity with a social mission. Now, in California, we’re launching the “Mind Art” app, which allows anyone to relax and create their own unique digital masterpiece.

— Your book is regarded as a significant event in the art world. How did it come about?

The idea to write a book stemmed from my desire to unite artists worldwide. Be Art World is a collection featuring works by nearly 200 artists and is available in 49 countries. To me, it’s more than a book; it’s a bridge between different cultures and generations.

— You mentioned your exhibition at the Tretyakov Gallery. For many, it seems unattainable. What does this success mean to you?

The Tretyakov exhibition is a recognition that a colleague of mine likened to receiving an “Oscar” in the art world. This event not only opened new horizons for my creativity but also reinforced my belief that I’m on the right path.

— How do you balance creativity with managing projects like the Mind Art app?

It’s not easy, but I love both roles. Mind Art allows me to combine my passion for art with the desire to share it with people. At the same time, I continue creating works that reflect my personal experiences and inspirations.

— What do you see as your primary mission?

I want art to be accessible to everyone. That’s why my projects aim to help people discover their creative potential and learn to see beauty around them.

— What advice would you give to aspiring artists?

Don’t be afraid to dream and try new things. Pursue your goal, even if it seems distant. Success isn’t a coincidence; it’s the result of hard work, self-belief, and a desire to grow.

— How do you envision the future of art?

I’m confident that art will become even more accessible through technology while retaining its soulfulness. My goal is to be part of this future and inspire others with my example.

Elena Stepkina is a shining example of how courage, perseverance, and belief in the power of art can transform not only a career but also the lives of those around you. Her works and projects continue to inspire people worldwide.

Interview conducted by Ilona Woodward